Katie is a user experience strategist who writes and speaks on topics related to human-centered design. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes that if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology to fulfill real human needs.  

 

Katie leads the experience strategy for Allstate Insurance’s consumer-facing websites. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, Meow Mix, and Toyota Financial Services. 

 

Katie is an experienced presenter who has spoken on UX topics internationally at design industry events such as SXSW Interactive, IxDA Interaction, 4A’s, Amuse and PUSH. She published the book Life and Death Design: What Life-Saving Technology Can Teach Everyday Designers with Rosenfeld Media in 2022.